Someone looking for an airport or cruise transfer is not browsing. They have a date, a destination and usually a group of people with bags. They want to know quickly whether you can do the trip, and how to ask for a price.
This guide covers what those customers look for and how to shape a quote form around it. The example is our client website for 7 Plus Minibus, which serves Southampton cruise, airport and group transfers.
What transfer customers need to see
Before anyone fills in a form, they are checking whether you fit their trip. Make these easy to find:
- The places you cover. Name the airports and ports you serve, and the area you collect from. Southampton alone has several cruise terminals, so terminal-level detail matters to cruise passengers.
- Group sizes. Say how many passengers your vehicles take, and what happens when a group is larger.
- Luggage. Cruise passengers often travel with more than airport passengers expect. Explain what fits, and invite people to mention extra items such as golf bags, pushchairs or mobility aids.
- Timing. Explain how you handle early flights, delayed arrivals and disembarkation times.
- How to get a price. Make it obvious whether customers request a quote, call, or both, and what happens next.
Clear service and vehicle information does a lot of the selling. It lets a visitor answer “can they do this?” before they contact you.
A quote form that gets usable enquiries
The goal of the form is a first message you can quote from without a long back-and-forth. Three questions give it a practical shape:
- Where? Collection point and destination, including the terminal or port.
- When? Date and time, plus a flight number or ship name if the customer has one, so delays can be followed.
- Who and what? Number of passengers and luggage, asked as separate questions.
Asking about people and luggage separately matters more than it sounds. A single “passengers” field loses the detail you need to choose a vehicle. We wrote about this in Ask about people and luggage separately.
Keep the form short beyond that, and make every field easy to complete on a phone. Many transfer enquiries are made on mobile, sometimes from an airport or a ship.
Wording that does not overpromise
A quote request is the start of a conversation, not a booking. The form and confirmation message should say so plainly: what the customer has sent, when they can expect a reply, and that nothing is confirmed until you respond. That protects the customer and the business.
If you offer return journeys, ask for both legs in the same enquiry. If you need a deposit or payment before confirming, explain that before the form, not after.
The 7 Plus Minibus example
For 7 Plus Minibus, we shaped the website around the journeys customers are planning: Southampton cruise terminals, airports and group travel. Service and vehicle information helps visitors work out whether the business fits their trip, and the pages lead to a quote enquiry or direct contact with the business. The original website and enquiry package was handed over in September 2026.
You can read more in Answer the journey questions before the quote and in the 7 Plus Minibus project story.
A short checklist
- Can a visitor see which airports, ports and areas you cover within a few seconds?
- Do you say how many passengers and how much luggage each vehicle takes?
- Does the quote form ask where, when, who and what, with people and luggage as separate questions?
- Does the form work on a phone, and have you sent a test enquiry through it recently?
- Does the confirmation explain what happens next, without implying a confirmed booking?
If you run a transfer or minibus business and want a website built around these questions, see our website design service or tell us about your business.
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